Service

Sales cycle optimisation for service enquiries

Marketing performance depends on what happens after a lead arrives. Six6 helps tighten the handoff between visibility, enquiry, and follow-up.

The gap

Good enquiries can be lost when forms, response processes, lead source context, and follow-up systems are unclear.

How Six6 helps

Six6 reviews the lead journey and helps define better handoffs, tracking points, and follow-up expectations.

Inside the service

What this includes

The shape of the work adapts to the business, but these are the core areas the service covers.

01

Lead journey review

We map the practical steps from first visit to enquiry and follow-up.

02

Friction reduction

We identify weak forms, unclear CTAs, and missing context that make decisions harder.

03

Follow-up clarity

We help teams understand what should happen after a lead is captured.

What you get

  • Lead journey map
  • Form and CTA friction review
  • Follow-up process recommendations
  • Handoff and tracking checkpoints

Where it fits best

  • Enquiries that arrive but go quiet
  • Teams without clear follow-up ownership
  • Owners who suspect good leads are being lost

Keep exploring

Services that pair with this work

Most engagements combine services once the audit shows where the gaps are.

Questions

Is this a CRM project?

Not by default. The focus is practical lead-journey improvements rather than replacing a CRM.

Who is this best for?

It is useful for businesses that already receive enquiries but lack confidence in quality, source, or follow-up.

Start with a clearer view of your digital authority

The AI Visibility Audit gives Six6 useful context and gives you a practical starting point.