Service

Lead tracking and CRM integration foundations

Six6 helps service businesses see where enquiries come from and how they move through the sales process.

The gap

Without clean tracking, teams struggle to know which pages, campaigns, or sources are producing useful enquiries.

How Six6 helps

We define the events, forms, source capture, and CRM handoffs needed to make marketing performance easier to evaluate.

Inside the service

What this includes

The shape of the work adapts to the business, but these are the core areas the service covers.

01

Attribution capture

We capture practical source data such as landing page, referrer, and UTMs where appropriate.

02

Event structure

We define consistent conversion events for CTAs, forms, audit starts, audit completions, and booking intent.

03

Lead handoff

We connect lead capture to notification or storage workflows without exposing sensitive data.

What you get

  • Conversion event plan
  • Source and UTM capture setup
  • Lead notification or storage workflow
  • CRM handoff recommendations

Where it fits best

  • Businesses that cannot tell where enquiries come from
  • Teams preparing for paid media investment
  • Owners who want reporting they can trust

Keep exploring

Services that pair with this work

Most engagements combine services once the audit shows where the gaps are.

Questions

Do I need a CRM before starting?

No. We can start with notification and attribution basics, then integrate with a CRM when the process is ready.

Will analytics include personal information?

No. We keep personal information out of analytics events and set tracking up to respect your consent obligations, including POPIA.

Start with a clearer view of your digital authority

The AI Visibility Audit gives Six6 useful context and gives you a practical starting point.