Industry

Digital authority for independent optometry practices

Six6 started in optometry marketing and still works with independent practices, with first-hand knowledge of how patients choose an optometrist.

How buyers choose

Patients compare location, care focus, reviews, specific eye-care needs, available products, practitioner trust, and booking ease.

Common gaps

  • Generic service pages
  • Underused reviews
  • Limited AI-search readiness
  • Weak Google Business Profile content

Where Six6 helps

Services built for this market

These are the services most often needed in this market. The audit shows which matters first.

The Six6 approach

A system built around how your buyers choose

The work starts with the gaps that block trust and enquiry in this market, then connects visibility, proof, and follow-up across the full digital sales journey.

Audit My Practice Visibility
  • 01Clarify patient-facing services
  • 02Strengthen local authority
  • 03Preserve helpful optometry content
  • 04Connect reviews, website, and lead capture

Questions

Is Six6 still focused on optometry?

Yes. Optometry is where Six6 started, and independent practices remain a core specialism alongside the broader service businesses we now serve.

Start with a clearer view of your digital authority

The AI Visibility Audit gives Six6 useful context and gives you a practical starting point.