Optometry
Deon Optom paid media growth
An independent Johannesburg optometry practice built patient demand for its specialist services through targeted paid media, growing enough to relocate from Norwood to Houghton and invest in a corneal topographer.
Deon Optom on the practice's growth, in his own words.
The challenge
An independent optometry practice offering paediatric optometry, vision therapy, and dry eye management needed to be found by patients actively looking for those specific services, not just general eye tests.
What stands today
Sustained Google and Meta campaigns run in the R5,000-R10,000 per month range, targeted to paediatric optometry, vision therapy, and dry eye management.
Delivered
Work completed
The assets and systems this engagement produced, documented plainly.
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The services behind this work
The same disciplines apply wherever trust drives the enquiry.
Questions
Does this case study state exact patient or revenue figures?
No. It documents the campaign approach and the practice outcomes the client has approved for public reference, without publishing exact figures.
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